The digital platform powering Africa's Fashion&Beauty SMEs.
All-in-one infrastructure for businesses to source inventory, access logistics, reach customers, and fully digitalise commerce operations — from day one.
10,000+
Metric tons of produce supplied
20+
Brands & Partners
₦2B+
Commerce Enabled
5k+
Registered Businesses
Obana Ecosystem
From accessing products to moving goods and enabling distribution, every part of Obana works together to simplify modern commerce.
Source
Discover & procure inventory from verified local and global suppliers at competitive prices.
Finance
Flexible credit, ONPSS for stock, and working capital tools built for fashion & beauty cash flows.
Deliver
logistics across cities and cross-border — trackable, reliable, affordable.
Digitalise
POS, online storefront, inventory management, and analytics — in one seamless dashboard.
Trusted by 20+ brands and partners — growing every day
Our Impact
We measure our success through the real change we create — for brands, entrepreneurs, SMEs, and communities across Africa.
Re-commerce
Helping high street brands solve overstock challenges through circular commerce — saving significant carbon footprints and reducing fashion waste across Africa.
Job Creation
Building Africa's largest sales partner network — creating meaningful income opportunities for individuals as Obana.Africa Sales Partners.
SME Growth
Empowering small and medium enterprises with the tools, inventory access, and logistics infrastructure needed to scale faster and operate without limits.
Loans Disbursed
Providing SMEs access to flexible financing through Order Now, Pay Small Small (ONPSS) — unlocking working capital for businesses that need it most.
50k+
Packages Delivered
Across Nigeria & Africa
20+
Brand Partners
High street & African brands
5k+
Active SMEs
Registered on the platform
500+
Sales Partners
Earning across the network
By 2030, we aim to power over 100,000 SMEs across Africa — connecting re-commerce, logistics, and financial access into one seamless ecosystem.
Let Trade Flow
Obana is building connected systems that reduce friction in sourcing, logistics, and distribution – creating smarter pathways for businesses to grow.
Start
Build the foundation for your fashion business with the right infrastructure from day one. Create your business account, set up your online webshop, configure your POS system, and access global sourcing networks tailored to your operational needs.
Operate
Streamline your daily operations through one connected ecosystem. Manage inventory, fulfill orders, coordinate logistics, track stock movement, process retail and B2B transactions, and maintain visibility across your entire supply chain in real time.
Scale
Expand confidently with infrastructure designed for long-term growth. Access financing opportunities, optimize procurement, automate workflows, unlock business insights, expand into new markets, and strengthen distribution channels with enterprise-grade commerce and logistics support.
Built for the real African market.
Designed around how fashion & beauty SMEs actually work — informal, fast-moving, relationship-driven — with the digital tools to match.
$600B+
African fashion market
90%
SMEs underserved digitally
3x
Faster inventory turnover
24/7
Platform availability
Testimonials
FoodCo
Sales Partner
Easy Sourcing
Thanks to Obana, FoodCo sourced everything our customer needed — fast, easy, and reliable!
April 6, 2024
Adenike Folorunsho
Sales Partner
Earning & Growing
Being an Obana.Africa Sales Partner has empowered me to earn, grow and connect businesses to limitless sourcing opportunities.
May 11, 2025
Mitchel Ahisu
Sales Partner
Earning & Growing
I was able to help enterpeneurs access quality products hassle-free while building my own sucess on the platform.
May 11, 2025
Promise Ehhohon
Vendor Manager - Iconwholesale
Earning & Growing
Obana made it easy for us at ICON Wholesale to reach more buyers and move inventory faster. The process is smooth and transparent!
April 6, 2025
Blessing Abdulsalam
Head of Apparel - Spar
Easy Sourcing
We used Obana.Africa to restock SPAR shelves — smooth process, great value, zero stress!
April 6, 2024
Essien Paulinus
Customer
Earning & Growing
Didn’t know sourcing could be this easy! Obana.Africahhh linked me to trusted suppliers with quality products at great prices.
May 11, 2025
GIG Logistics
Logistics Partner
Movement Made Easier
Through our partnership, Obana continues to build a stronger commerce ecosystem powered by reliable movement and operational efficiency
May 11, 2025
FoodCo
Sales Partner
Easy Sourcing
Thanks to Obana, FoodCo sourced everything our customer needed — fast, easy, and reliable!
April 6, 2024
Adenike Folorunsho
Sales Partner
Earning & Growing
Being an Obana.Africa Sales Partner has empowered me to earn, grow and connect businesses to limitless sourcing opportunities.
May 11, 2025
Mitchel Ahisu
Sales Partner
Earning & Growing
I was able to help enterpeneurs access quality products hassle-free while building my own sucess on the platform.
May 11, 2025
Promise Ehhohon
Vendor Manager - Iconwholesale
Earning & Growing
Obana made it easy for us at ICON Wholesale to reach more buyers and move inventory faster. The process is smooth and transparent!
April 6, 2025
Blessing Abdulsalam
Head of Apparel - Spar
Easy Sourcing
We used Obana.Africa to restock SPAR shelves — smooth process, great value, zero stress!
April 6, 2024
Essien Paulinus
Customer
Earning & Growing
Didn’t know sourcing could be this easy! Obana.Africahhh linked me to trusted suppliers with quality products at great prices.
May 11, 2025
GIG Logistics
Logistics Partner
Movement Made Easier
Through our partnership, Obana continues to build a stronger commerce ecosystem powered by reliable movement and operational efficiency
May 11, 2025