In 2012, our founder began his journey as a pioneering team member at Jumia, serving as a Category Manager for Fashion. Jumia, one of Africa's leading e-commerce platforms, revolutionized online shopping by providing a marketplace for various consumer goods, including fashion, electronics, and household items. This experience gave him deep insights into the challenges and opportunities within the online retail industry.

In 2013, he moved to Konga.com, another major e-commerce platform in Nigeria, where he took charge of developing the fashion category. During his time at Konga, he played a key role in spearheading the creation of private-label brands, which generated an impressive ₦800 million in revenue. Additionally, he was instrumental in migrating Konga from a first-party retail model to a third-party retail marketplace. It was during this transition that he identified a major gap in the market: local vendors needed to source products internationally in order to sell on online platforms locally.

By 2015, he co-founded Fazsion.ng alongside Bo Hansen from Denmark. The platform was initially envisioned as a cross-border retail e-commerce platform. However, based on the market gap he had observed during his time at Konga, the business pivoted to a B2B wholesale model in order to better serve local vendors.